For today’s edition of the Social Expedition Podcast, we brought in Ed Cabigao from Memphis gastropub, South of Beale, to talk about his use of social media for the pub. The story of how he used Twitter and Facebook to share about what it’s like to open a restaurant – and how that built anticipation for its opening – is quickly becoming local legend.

photo by LunaWeb, on Flickr.

We also talked about Sprint’s customer service, brand identity – specifically the Bayer logo – and the Motorola Droid.

Our SocialMemphis segment featured Memphis City School’s new student social network about to be rolled out, with this week’s featured Twitter-er being @DowntownMemphis.

You can download the podcast here, stream it by clicking the play button below, or subscribe in iTunes.

If you want more, tomorrow is our Core Conversation podcast – call in to participate or listen live from 11:30 a.m. – 12:30 p.m. There’s more information, including the phone number, available at our BlogTalkRadio page.

Tags | bayer, brand identity, Cellphone, customer service, Downtown Memphis, droid, medicine, memphis city schools, motorola, smartphones, social memphis, Sprint, Twitter