Update: With all the snow and ice blanketing our city last week, the kick-off pep rally event for Spirit of Memphis was rescheduled for this Friday, Feb. 5 at 1 p.m. at the Marriott Hotel at Perkins and American Way. Head here to RSVP!

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With such a rich, vivid cultural tradition both past and present, there are millions of reasons to love living in Memphis. It’s easy for any of us to forget that — we get bogged down in the day to day, in our little frustrations and don’t appreciate the treasures we have right here in our hometown. Sometimes, we all need reminding. And that’s what Spirit of Memphis aims to do.

This Friday they’re kicking off their efforts with a pep rally at the University of Memphis Holiday Inn (RSVP to the event by dropping them an e-mail). The idea of the campaign is to inspire Memphians to take ownership of the city and be proud ambassadors of everything Memphis has to offer. Friday’s pep rally is only the beginning — events will be happening all over the city in April during three themed days of celebration. Thursday, April 8 will be favorite Memphis music; Friday, April 9 will be favorite Memphis food; and Saturday, April 10 will be what you love about Memphis. On those days, Memphians will be encouraged to create their own brand of “pep rally,” whether it’s a potluck lunch at work, a Memphis music swap or simply organizing contributions to a local charity.

Between now and then, more details will be available about specific events. Spirit of Memphis will be hosting several throughout the city on the final day of the April celebration. You can keep up with the plans as they develop by following @SpiritofMemphis on Twitter or checking in regularly at SpiritOfMemphis.org. We’re going to be covering Friday’s rally, so check back here or on Facebook for photos of the festivities.

Tags | pep rally, Social Expedition, Spirit of Memphis