Their marketing savvy doesn’t stop there, though. Check out the podcast to hear Beth talk about what they actually did at their trade show booth to promote their company in a non-invasive and even goodwill-inspiring way. We are impressed.

Then, Dave’s on his way to SXSW! He’s still on top of the latest in social and tech though, giving us the scoop on the Beluga acquisition by Facebook, the Foursquare/American Express deal, and blog comment integration into Facebook.

Plus, we’d like to give two shout outs: one to the Memphis Music Foundation for exhibiting at SXSW (and throwing a party!!) to showcase Memphis talent, and one to CA Media over at the Commercial Appeal and their awesome video cast, Clicks and Coffee. Each one is about 3 minutes long, so take a quick break and check one out!

As usual, there are some upcoming events we’d like to tune you in to as well (cause most of us aren’t lucky enough to get down to Austin for the festivities!):
March Twilight Camp – March 17
Podcamp Nashville – March 26
MobileCamp Memphis – May 7

Download the podcast here, listen with the player below, or click the iTunes logo to subscribe.

And a HUGE congratulations to everyone who contributed to the 48 Hour Launch. You are helping to move Memphis forward, and you deserve a good rest after all your hard work. We’ll be very excited to check back in with you on the evening of May 7 for the 48 Launch Reunion.

In other tech news, Google Goggles is one sweet app. Even more exciting, since the Android Market is finally online, that link for the Goggles app will actually take you to a site where you can buy and install it! Also on Android, Honeycomb has been released. It’s the new Android platform specifically designed for tablets, and at least one, the Motorola Xoom, will be available on February 24. Can’t wait to try it.

If you are also just the sort of person who get’s excited about tablets and apps, check out the Memphis Tech Lunch every Wednesday, 11:30am at Panera Bread on Poplar near Perkins. Follow Brian Swanson on Twitter for the updates.

Maybe WordPress is more your style, though, in which case definitely look into Beth Sanders’s WordPress Meetup group. The meet once a month at Republic, and at this past meeting, they packed the house!

Lastly, get excited for MobileCamp Memphis on May 7. Why a mobile camp? Well we will tell you why here!

Download the podcast here, listen with the player below, or click the iTunes logo to subscribe.

But here are a few links that you’ll hear about:

• Dave’s bar code scanner app: QuickMark.
• Study on social media and sociability.
• Where – the location-based discovery app.
• Quora – a question/answer site we really hope doesn’t get filled with a bunch of trash.
• Blekko – a great new search engine. Try following your search keyword with “/date” to see the most recent results at the top!

Then, you’ll definitely want to check out the video below of the Man with the Golden Voice. As Dave notes on the podcast, this man’s story is a truly great example of how social media can bring about social good. When this video went viral, this man got a second chance at life.

Lastly, come to Twilight Camp on the 20th and to the 48 Hour Launch on January 28th! In the meantime, we’re gonna attempt sticking to our resolutions, which include flossing and remembering to check-in. How bout you?

Download the podcast here, listen with the player below, or click the iTunes logo to subscribe.

Today’s breakfast had a great crowd, which was fantastic because we crowd-sourced our topic! To kick off the year, we decided to ask Expeditioners for their Predictions for 2011 in social media and technology. It seems many of the members are placing their bets on QR codes and mobile devices. Of course it’s all speculation, but it’s fun. We know the Next Big Thing could come from a completely unpredictable source, but here are a few of the developments we’re looking forward to…

2010 saw mass migration to social media, but 2011 could be a different story. Expeditioner Lorrie predicts that the rate of new adopters will drop in 2011, but that previous adopters will get even more savvy, increasing the quality of their engagement and conversations.

Mary anticipates that (like we did with our topic today) more brands will crowd-source ideas, and then award those who contribute. They won’t have to send out surveys or call for customer feedback, they can just ask for suggestions on their Facebook page. Doritos, Pepsi, Dominoes, and Starbucks are already experimenting with crowd-sourcing their product advertising, and we’re thinking it’s about to boom.

Then, Aaron thinks 2011 will see the rise of mobile. The Verizon iPhone, affordable Android phones, the new iPad, and new tablets will put mobile devices in more hands than ever.

Ansley’s prediction goes hand-in-hand with the popularity of mobile – the decline of the app. In 2010, there was “an app for that.” In 2011, we’re likely to see “a mobile site for that,” where brands turn to HTML5 to create a beautiful, interactive, touch-screen compatible site instead of spending time on a stand-alone application.

Tim thinks there will be no white iPhone in 2011. Joe says Google will dominate the world. Or at least dominate the cloud with their new operating system, Chrome OS. It’s in beta now, but this OS stores all your data from photos to music to documents online (in “the cloud”), so you can access them from anywhere.

On a serious note, net neutrality will become a major issue. It will also be the topic of one of our upcoming breakfasts. We will begin to explore what it means for the Internet to be a truly global community, and we will face censorship conflicts. Privacy will deteriorate even further as what walled gardens are left become translucent, and (we believe) people will continue to share online despite the risks.

Most Expeditioners peg 2011 as “The Year of the QR Code.” These (so far) under-utilized bar codes could be everywhere pretty soon, as more people have the smartphones to read them. Make your own QR code with BeQRious or ScanLife, or with a URL shortener like Goo.gl, Bit.ly, or Budurl. Then, get an app on your smartphone to read them! The ScanLife app is good one.

Once we’ve got all these QR codes, and people are scanning everything, we’re also likely to see a rise in push notifications for coupons. Someday soon, your phone may know you’re on the grocery store aisle with the tomato sauce, and send you a coupon! Read up on this new trend on Dave’s blog.

A few other resources (not really predictions, per se) that were mentioned during the breakfast:

• Quora – a Question/Answer site that hasn’t been loaded up with a lot of junk (like Yahoo Answers).
• New Facebook Messages – Get the new Facebook messaging system that will integrate your texts and email.

Our final predictions come from Dave, who anticipates a rise in apps geared towards cutting down on technological distractions. For instance, there could be an app to collect your new message notifications and consolidate them into a single digest that comes to you ever hour, or every five. More vitally, perhaps we’ll see better apps to cut down on texting while driving, an issue AT&T takes up in a compelling ad. Find more of Dave’s predictions here.

Don’t forget about Twilight Camp on the 20th. Plus, get ready for the 48 Hour Launch – a great chance for any entrepreneurs and skilled collaborators to give life to the Next Big Idea!

We couldn’t, but we can still make some guesses. Listen in for our predictions, and then let us know some of yours at the Breakfast on Wednesday, January 5! It’s our “Predictions 2011 Panel” Breakfast, so bring your best guesses into the next year of social media. RSVP here if you haven’t already!

Then, Dave catches up with Andre Natta, publisher and managing editor of the Terminal, a Birmingham hyperlocal blog. We hope you’ll bear with us through a little wind and ambient noise (there might be a cat in there somewhere), as Dave met Andre down at Tom Lee Park. Don’t miss a few of Andre’s predictions, as well as a few cool tidbits about the social scene down in Alabama’s capital. Catch up with Andre on Twitter or Facebook, too!

We hope that everyone will be safe on New Year’s Eve, especially on the roads. To help you, check out DriveReply, for Android and Blackberry, an app which will detect if you are traveling at over 15 mph and automatically stop notifications of calls and texts to your phones. It will also send an auto reply to the person trying to contact you. Take away your temptation to text and drive!!

Lastly, while we’re on the subject of predictions – watch this completely awesome video of a Nokia concept phone. It won’t be here in 2011, but they’re hoping by 2019… Nokia Morph Concept. Happy New Year!!

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Can using your cell phone on an airplane cause the controls to malfunction? Apparently not. But since take-off and landing are the most likely times for some kind of problem, the airlines probably ask you to “turn off all electronics” so you aren’t distracted in the case of an emergency. Or perhaps, as Andy Glover suggested, they’re just trying to ensure that BrickBreaker is not your last act on Earth. Learn something new everyday!

Our holiday Twilight Camp was nice and chill last night, but of course, we all got a little excited when the conversation turned to the iPad 2. Right now, it’s all conjecture, but we hear the iPad 2 might be here as soon as April, with a retina screen and two cameras just like the iPhone 4. How do we feel about it? Well, “Eeee!” about sums it.

Then we launched into the Aggregator/Distribution conversation. Is it okay to push the same message to Twitter, Facebook, and LinkedIn? Here at the Social Expedition, we stand behind the idea that different social media platforms deserve different messages, taylored to their unique format. That said, running several social media accounts can be time-consuming, so we can definitely appreciate a good multi-platform management tool. That is, as long as it isn’t used to publish the exact same message to many sites. We tend to favor Hootsuite, but several folks at Twilight Camp swear by Tweetdeck. They’re both free (Hootsuite up to 5 social accounts free), so give them a try and let us know which you prefer! We’ve been hearing good things about SproutSocial, a premium social aggregation tool, and we’d love to hear your feedback if you’re using it!

Another tip for our multiple account managers: when you use a URL shortener like Bit.ly or Budurl, set up different shortened addresses for Twitter and Facebook. That way, you can look at the stats later and know where you’re getting more traffic from!

In other Twilight Camp discussions, we found that FBML landing pages are so hip, cloud-based services are on the rise, and we all want to get our hands on the Chrome OS netbooks that Google is giving out for free. Sign up here if you want to apply for the Pilot Program!

Last question – do you prefer reading on the iPad or an e-reader like the Kindle?

Content Farms: What are they and are they the root of evil or good? The purpose of Content Farms are to increase SEO results. Agencies like Demand Media are making big bucks by writing countless articles a day and plugging them into databases in order to increase content and traffic. For more information, check out this article.

Bing vs. Google: Are you paying attention to your “Social Circle” search results? Bing is the pioneer here, and Google has released this in beta form. Do you read articles based on reviews within your social circle? If one of your friends “like it,” do you read it? During this discussion Dave mentioned Bynamite.com, which allows you to see how internet advertisers “see” you based on the sites you visit.

Social Sphere: We talked about how easy it is to lose ourselves on multiple social networking sites a day, privacy settings, and the different audiences we speak to on Twitter and Facebook. From there, a new social platform was introduced: Path. Path’s difference is that users are allowed only 50 friends. Can we benefit from this? Would this nurture more authentic relationships with the people we maintain contact with? You can also check out Rescuetime.com to see exactly how much time you’re spending on Facebook and Twitter – if you really want to know.

Email Services: We reminisced about the days of yore and email, then discussed the benefits of Mail Chimp and Constant Contact (though we personally love Campaign Monitor). The benefits of each are the statistics they provide as well as the ability to block spam. There are trial periods for each so give them a test drive before making a decision.

And then there was the Girl Talk interlude via Simon and Garfunkle praise. If you know what’s good for you, download the illegal? legal? album for free here.

Or, find them on Twitter, Facebook, or get the iPhone or Android app. Follow Mark himself at @mdinstuhl.

Listen in to the rest for our coverage of yesterday’s Facebook announcement, especially if you’d like a pair of free Gap jeans! We’ve got an update on the Foursquare/Chicago mayoral election, but that’s not the only business Foursquare has their hand in…

They’re sending us BarCamp swag! So thanks, Foursquare. We are loyal enthusiasts.

Lastly, remember to turn your clocks back an hour on Sunday (fall falls back). We’d hate for you to be early somewhere.

Download the podcast here, listen with the player below, or click the iTunes logo to subscribe.

For “Yay’s,” folks tossed up…

• The new Twitter platform
• A virtual meeting site called TalkShoe
• The just-announced Mac app store
• Flavors.me, which aggregates your social presences
• Seth Godin’s What Matters Now free ebook
• Foursquare excluding homes from searches
• Facebook groups
• The new networking Unsocial app for iPhone and Android
• Hashable.com (or @hashable) – a great way to introduce people on Twitter
• Ravenwood Fair – a new Facebook game by the maker of Doom.

And a “Yay!” for all the happenings in Memphis in October! For the “Boos,” we heard…

• Windows 7 mobile
• Foursquare + the Chicago Mayoral election (and, in all fairness, this got a Yay too…)
• Facebook Docs. If you can call them Docs.
• Facebook takeover of all civilization.
• Foxmarks going out of business. Appears to have resurfaced as Xmarks, tho!

In the general mingling, talk could be heard of the new MacBook Airs, Angry Birds, the attractiveness of Pete Cashmore of Mashable.com, and The Social Network movie.

We were so happy to have many new faces, and loved the opportunity to discuss the pros and cons of starting a webpage on Weebly, SquareSpace, or WordPress. Or, as a fourth option, using a Facebook page as a webpage.

Lastly, we made our fond farewell to long-time Expeditioner, Mark, and wish him the best of luck in Austin! Hope to see you at SXSW.

If I left anything out, please put it in the comments!

In addition to being an e-commerce pro, we were delighted to find out Maggie is something of a geek. Listen in to hear us get nerdy about click-through rates, the “post-deal-dip,” and learn about the new daily deal site that Scripps will be rolling out in Memphis shortly.

Connect with the Inside Scoop on their website, sign up to get the emails, like them on Facebook, or follow them on Twitter @insidescoop901. Or, find Maggie herself on Twitter @maggielouie.

In other podcast minutes, we’ve got some highlights from the Apple event yesterday, plus a truly unique merging of Foursquare and politics. Sounds like a bad idea? Well, it’s still fun to talk about.

We hope to see you tonight at Twilight Camp (5:30 at the LunaWeb offices), but definitely get excited about BarCampMemphis, which is JUST around the corner on November 13. Follow BarCamp news on Twitter at @barcampmemphis, connect on Facebook, or just check out the website!

Download the podcast here, listen with the player below, or click the iTunes logo to subscribe.